What factors affect New England Cable TV media purchase?

Here are some considerations before investing in a Cable Advertising Campaign
 
1. Which market- bigger markets more $
2. TV vs. Cable- cable cheaper, but smaller audience
3. Time of day and programming you wanted to buy
4. Time of year, ie: fall and spring most expensive because there is all new programming.
5. Unless you buy National (all the markets) which is very pricey, you have to buy each market individually, ie: some markets near us are: Boston, Providence/Fall River/New Bedford, Northern NH, Southern NH, Maine, Vermont, etc.
6. Because rates change and have to be negotiated each time you buy, I wouldn’t be able to give you an answer until I knew all the factors above- then I could start to negotiate the rates for each show or time of day.
1. But, for an example- TV is bought on points  (1 point= a percentage of the population in that area) You negotiate the buy on what is called “cost per point”. Every market has a different cost per point since it is dependant on the population. But say we wanted to buy 200 points on cable TV in the RI market @ a $40 cost per point, the cost would be $8,000. (average points per week: 100-200 for an average buy)