A typical consumer purchasing pattern over a 2 year period

Over the last decade, many large companies such as Procter & Gamble have worked diligently on researching purchasing patterns associated with consumer products. The following purchasing pattern began to appear time and time again in almost every consumer category. The binary pattern reinforces the theory of how important it is to be first or a leader in a brand category. This pattern might also suggest that a premium product with a higher cost to manufacture may result in brand preference.

BOODGBOCOBGBABBGBBDBGBCBBGGBBB

Purchasing Key:
Primary (B) total number of B =15
Secondary: (G) total number of G = 7
Tertiary: (O, C, D, A) combined number of tertiary = 8