Designers Have the Ability to Rapidly Prototype

The 4 Unique Strengths of a Designer
Objective: I would like to help train designers who can visualize and explain in a concise, clear and compelling way the valuable contributions they have made to products or communications and their likely effects on the audience.

Designers Are User-Centered (Experience)
Designers tend to adopt the end-user point-of-view. It is typically the designer who is arguing in favor better materials, nicer finishes, improved human factors and functions. As the mass market breaks-up having a person in the process who can think as a customer is indispensable.

Designers Are Concerned With the Artifact
It is remarkable how little some business managers and product marketers know or communicate about the products they sell and make. As a group, designers exhibit extraordinary sensitivity to materials and processes and the ability to make common place objects delightful. Whether it¹s a subtle curve of a masculine car design, baby gear, or a mark, designers bring unexpected dimension to products that make them special and relevant. In competitive markets where every advantage is pure gold, designers provide a valuable service.

Designers Are Exceedingly Sensitive to Product Quality
We live in a time where individuals all over the world are discovering the value of quality. Yet, in the US, quality is often regulated to hollow slogans like "Quality is Job One." Designers tend to be aware of many dimensions of true product quality ranging from far beyond the product itself encompassing materials, usage patterns, even impact on the environment. With green issues coming into our own, wait and see how valuable design skills become.

Designers of all types are trained to sketch and build models. Indeed, designers spend so much time doing so, they take this special and exclusive talent for granted. In fact, being able to conceive a new product and then make a tangible example of it is truly a talent. We find when designers prototype these things it is the fastest most reliable way to get corporations, organizations and individuals to attempt ambitious programs. Suggesting the same thing in words or using formulas has neither the power nor immediacy of the model.